our story
Skincare, back to first principles.
Most skincare is full of things your skin never asked for: fragrance, oils, fillers and long ingredient lists. We started Cleani with a simple question. What does your skin actually need, and what can we leave out?
Every Cleani product starts from zero. No added fragrance, no oils, just the fewest ingredients that do the job. Our first product, the Shielding Pillow Spray, has three: purified water, salt and hypochlorous acid.
our first formula. just three ingredients.
salt
hypochlorous acid
We're starting where most routines stop: the eight hours your face spends on a pillow. From there, we're building a range of clean essentials that work as hard as the rest of your routine, without the extras.